Kony 2012. I think that this is one of the most successful PR campaigns of our time. Just looking at the video I couldn’t help but think about the genius involved with such a campaign. The video made me want to help, it made me feel obligated to do something. It was brilliant. I feel like the creator of this is going to win man of the year. Quote me.
(Source: hunmack, via omfgreg-deactivated20120527)